Express Yourself (Madonna Song)
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"Express Yourself" is a song by American singer-songwriter Madonna from her fourth studio album, '' Like a Prayer'' (1989). It was released as the second single from the album on May 9, 1989, by
Sire Records Sire Records (formerly Sire Records Company) is an American record label owned by Warner Music Group and distributed by Warner Records. History Beginnings The label was founded in 1966 as Sire Productions by Seymour Stein and Richard Gottehre ...
. The song was included on the greatest hits compilation albums ''
The Immaculate Collection ''The Immaculate Collection'' is the first greatest hits album by American singer Madonna, released on November 13, 1990, by Sire Records. It contains fifteen of her hit singles recorded throughout the 1980s, as well as two brand new tracks, ...
'' (1990), and '' Celebration'' (2009). "Express Yourself" was the first song that Madonna and producer Stephen Bray collaborated on for ''Like a Prayer''. Written and produced by them, the song was a tribute to American funk and
soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun ''soul'' is derived from Old English ''sāwol, sāwel''. The earliest attes ...
band
Sly and the Family Stone Sly and the Family Stone was an American band from San Francisco. Active from 1966 to 1983, it was pivotal in the development of funk, soul, rock, and psychedelic music. Its core line-up was led by singer-songwriter, record producer, and multi ...
. The main inspiration behind the song is female empowerment, urging women never to go for second-best and to always express their inner feelings. "Express Yourself" is an upbeat
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
and deep funk song that features instrumentation from percussion, handclaps and drum beats, while the chorus is backed by the sound of a
horn section A horn section is a group of musicians playing horns. In an orchestra or concert band, it refers to the musicians who play the "French" horn, and in a British-style brass band it is the tenor horn players. In many popular music genres, the te ...
. The lyrics talk about rejecting material pleasures and only accepting the best for oneself;
subtext Subtext is any content of a creative work, which is not announced explicitly (by characters or author), but is implicit, or becomes something understood by the audience. Subtext has been used historically to imply controversial subjects without ...
s are employed throughout the song. "Express Yourself" received positive reviews from critics, who applauded the gender equality message of the song and complimented the song for being a hymn to freedom and encouragement to women and all oppressed minorities. Commercially, the song peaked at number two on the ''Billboard'' Hot 100 and became Madonna's eighth number-one hit on the
European Hot 100 Singles The European Hot 100 Singles was compiled by '' Billboard'' and '' Music & Media'' magazine from March 1984 until December 2010. The chart was based on national singles sales charts in 17 European countries: Austria, Belgium (two charts separately ...
chart. It also reached the top of the singles charts in Canada and Switzerland, and the top five elsewhere. The accompanying music video, directed by David Fincher, was inspired by the
Fritz Lang Friedrich Christian Anton Lang (; December 5, 1890 – August 2, 1976), known as Fritz Lang, was an Austrian film director, screenwriter, and producer who worked in Germany and later the United States.Obituary ''Variety'', August 4, 1976, p. 6 ...
classic film ''
Metropolis A metropolis () is a large city or conurbation which is a significant economic, political, and cultural center for a country or region, and an important hub for regional or international connections, commerce, and communications. A big c ...
'' (1927). It had a total budget of $5 million ($ million in dollars), which made it the most expensive music video made up to then, and currently the third most expensive of all time. The video portrayed a city full of tall skyscrapers and railway lines. Madonna played the part of a glamorous lady and chained masochist, with muscular men acting as her workers. In the end, she picks one of them—played by model
Cameron Alborzian Cameron Alborzian (born 26 February 1967), also known as Yogi Cameron, is an Iranian-born British retired supermodel and Ayurveda therapist. He had a successful career in the fashion industry around the world, both in publicity and runway even ...
—as her date. Critics noted the video's depiction of female sexuality and that Madonna's masculine image in the video was gender-bending. "Express Yourself" has been performed on four of Madonna's world tours, and has been covered by the female leads of the
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TV show ''
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'', who performed the song in the episode titled "
The Power of Madonna "The Power of Madonna" is the fifteenth episode of the American television series '' Glee''. The episode premiered on the Fox network on April 20, 2010. When cheerleading coach Sue Sylvester (Jane Lynch) demands that Madonna's music be played o ...
". The song and the video are noted for their freedom expression and feminist aspects, and its postmodern nature entranced academics, by resisting definition. It has also left its mark on the work of subsequent pop acts, including the Spice Girls,
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,
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and
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
.


Background

"Express Yourself" was released as the second single from her fourth studio album, '' Like a Prayer'', on May 9, 1989, with " The Look of Love", from the 1987 film soundtrack ''
Who's That Girl Who's That Girl? may refer to: Film and television * ''Who's That Girl'' (1987 film), an American film starring Madonna * ''Who's That Girl'', a Philippine film of 2011 * "Who's That Girl?", an episode of ''Wow! Wow! Wubbzy!'' Music * Who's Tha ...
'', on its B-side. When Madonna started work on ''Like a Prayer'', she considered many options, and thought about the musical direction for it. She had certain matters on her mind, including her troubled relationship with her ex-husband
Sean Penn Sean Justin Penn (born August 17, 1960) is an American actor and film director. He has won two Academy Awards, for his roles in the mystery drama ''Mystic River'' (2003) and the biopic ''Milk'' (2008). Penn began his acting career in televisi ...
, her family, her lost mother and even her belief in God. Madonna thought about lyrical ideas for the songs on topics that, until then, were personal meditation, never to be shared with her public so openly and pointedly. She came to the realization that as she and her fans were growing up, and it was time for her to move away from the teen appeal to wider audiences, and en-cash on the longevity of the album market. Madonna wanted her new sound to be calculative and indicative of what was fashionable, and ride the changing trend of music. As Madonna considered her alternatives, producers
Patrick Leonard Patrick Ray Leonard (born March 14, 1956) is an American songwriter, keyboardist, film composer, and music producer, best known for his longtime collaboration with Madonna. His work with Madonna includes her albums '' True Blue'' (1986), ''Who's ...
and Stephen Bray had individually begun to tinker with various instrumental tracks and musical ideas to present to her for consideration. "Express Yourself" was the first song that Madonna and Bray collaborated on for ''Like a Prayer'', co-written and co-produced as a tribute to American funk and
soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun ''soul'' is derived from Old English ''sāwol, sāwel''. The earliest attes ...
band
Sly and the Family Stone Sly and the Family Stone was an American band from San Francisco. Active from 1966 to 1983, it was pivotal in the development of funk, soul, rock, and psychedelic music. Its core line-up was led by singer-songwriter, record producer, and multi ...
. The main inspiration behind the song is female empowerment, urging women never to "go for second-best" and to put their love "to the test". Author Mick St. Michael quoted Madonna saying:
"The ultimate thing behind the song is that if you don't express yourself, if you don't say what you want, then you're not going to get it. And in effect you are chained down by your inability to say what you feel or go after what you want."


Composition

"Express Yourself" begins with the sound of percussion instruments, as Madonna entreats the listener: "Come on girls, do you believe in love? 'Cause I got something to say about it, And it goes something like this." Handclaps and drum beats start as Madonna moves into the
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
of the song, with a thick vocal texture and high-pitched background singing. The chorus is aided by instrumentation from a saxophone and percussion. Madonna then sings the first verse of the song, as a violin sound is added after she finishes the
bridge A bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or rail) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually somethi ...
, "Make you feel like a queen on the throne, make you love it till you never come down", a male voice repeating the last line. A synthesizer is played after the second verse as Madonna continues chanting the words "Express yourself" with background vocals singing "Hey, hey, hey, hey" alongside her. After a small saxophone
interlude Interlude may refer to: *a short play or, in general, any representation between parts of a larger stage production *''Entr'acte'', a piece of music performed between acts of a theatrical production *a section in a movement of a musical piece, se ...
, a break-down comes with Madonna singing in a fuller voice, as horns and percussion beats continue. Madonna changes the lyrics at the end to "express himself", and after another repetition of the bridge and the intermediate verse, the chorus comes where she changes the lyrics back to the original title. The song ends with the words "respect yourself" fading out. Set within a simple song structure, "Express Yourself" plays with ambiguity through a subtle control of harmony and the avoidance of diatonic closure. The song appears to be in the key of
G major G major (or the key of G) is a major scale based on G, with the pitches G, A, B, C, D, E, and F. Its key signature has one sharp. Its relative minor is E minor and its parallel minor is G minor. The G major scale is: Notable compositi ...
but its actual composition seems to be written in the key of
C major C major (or the key of C) is a major scale based on C, consisting of the pitches C, D, E, F, G, A, and B. C major is one of the most common keys used in music. Its key signature has no flats or sharps. Its relative minor is A minor and ...
. But the first note of the melody, "don't" in B major, implies the G Dorian mode. This is also evident in Madonna's vocal nuance on the words "express yourself", which initially centers on G, before moving down a semitone to
E minor E minor is a minor scale based on E, consisting of the pitches E, F, G, A, B, C, and D. Its key signature has one sharp. Its relative major is G major and its parallel major is E major. The E natural minor scale is: : Changes needed ...
, the raised 6th in G Dorian. Per the sheet music published by
Alfred Publishing Alfred may refer to: Arts and entertainment *'' Alfred J. Kwak'', Dutch-German-Japanese anime television series * ''Alfred'' (Arne opera), a 1740 masque by Thomas Arne * ''Alfred'' (Dvořák), an 1870 opera by Antonín Dvořák *"Alfred (Interl ...
Co. Inc., "Express Yourself" is set in
time signature The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note value ...
of common time, with a
tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 120 beats per minute. Madonna's voice range spans from G3 to C5 with a
chord progression In a musical composition, a chord progression or harmonic progression (informally chord changes, used as a plural) is a succession of chords. Chord progressions are the foundation of harmony in Western musical tradition from the common practice ...
of G–F/G–C–G. According to Rikky Rooksby, author of ''The Complete Guide to the Music of Madonna'', the lyrics of "Express Yourself" make it a simple love song, with Madonna exhorting the women in her audience not to go for second-best, to express their feelings and get their men to express theirs.
Lucy O'Brien Lucy O'Brien (born 13 September 1961)Author Biography, O'Brien, Lucy – She Bop: The definitive history of women in rock, pop, and soul, London: Penguin, 1995 is a British author and journalist whose work focuses on women in music. Early musi ...
, author of ''Madonna: Like an Icon'', described them as a "feminist call-to-arms", with Madonna dismissing the satin sheets and gold baubles of material pleasures. Author Santiago Fouz-Hernández believed that the lyrics created identification with the gay community. When Madonna utters the line "Come on girls, do you believe in love?", she addressed both the gay male and the heterosexual female.
Subtext Subtext is any content of a creative work, which is not announced explicitly (by characters or author), but is implicit, or becomes something understood by the audience. Subtext has been used historically to imply controversial subjects without ...
s are employed throughout the song, especially in the line "What you need is a big strong hand, to lift you to your higher ground", where the "big strong hand" is implied as one's own hand, and not the typical male helping hand.


Critical reception

"Express Yourself" received mainly positive reviews from critics. J. Randy Taraborrelli, author of '' Madonna: An Intimate Biography'' called the song a "funky dance anthem" and reacted positively to its message of a "female call-to-arms in communication and self-respect." Stephen Holden of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' observed that Madonna repudiated the philosophy of her previous single "
Material Girl "Material Girl" is a song recorded by American singer Madonna for her second studio album, '' Like a Virgin'' (1984). It was released on November 30, 1984, by the Sire label as the second single from ''Like a Virgin''. It also appears slightly ...
" (1985) in "Express Yourself", which he described as "a 30-year-old's view of life unshadowed by rebellion and lingering lapsed Catholic pain." In another article from the same newspaper, Carn James declared it as one of her most exuberant songs. Santiago Fouz-Hernández and Freya Jarman-Ivens, authors of ''Madonna's Drowned Worlds'', complimented the lyrics of the song, and added that it apparently espouses "gender fluidity as a road to gender equality." In his book ''Madonna As Postmodern Myth'', journalist
Georges Claude Guilbert Georges-Claude Guilbert (born May 18, 1959) is a French literary critic and academic who teaches American literature, gender studies, and popular culture. He is Professor in American Studies at the University of Havre, France. He was one of the e ...
described "Express Yourself" as a hymn to freedom, "an encouragement for all women and all oppressed minorities to resist, to express their ideas and their strength faced with tyranny." Biographer Mary Cross noted in her book ''Madonna: A Biography'', how the song paved the way for its music video and became a testament to freedom. Authors Allen Metz and Carol Benson noted in their essays on Madonna, how she decimated "patriarchal, racist and capitalist constructions", by the way she pronounced the word "self" in "Express Yourself". They added that the opening line "Don't go for second best, baby" transformed the song into a postmodernist anthem. Scholar Sheila Whiteley noted in her book ''Women and Popular Music: Sexuality, Identity, and Subjectivity'', that Madonna's acknowledgment of the pastiche and of being capable of imitating musical style was interesting to her, but given Madonna's ability to manipulate image, the musical exuberance of "Express Yourself" did not appear surprising.
Mark Bego Mark Joseph Bego (born 23 September 1952, in Pontiac, Michigan) is an author known for his biographies focusing on the rock & roll and show business genres. Bego has written a total of 59 books, two of which have gone on to become New York Times ...
, author of ''Madonna: Blond Ambition'' declared that "the song that most reflected the Madonna everyone had come to know and be shocked by was 'Express Yourself'." O'Brien was impressed with the song, and gave a detailed review:
"Express Yourself" is a feminist call to arms, complete with muscular brass-playing and soulful voice. Here Madonna is the anti-materialism girl, exhorting her audience to respect themselves. That means having a man who loves your head and your heart. If he doesn't treat you right (and here's the revolutionary rhetoric) you're better off on your own. Like a female preacher, Madonna emphasizes each word of the chorus, invoking God and the power of orgasm. In parts Cosmo-woman, girl-talk, and swinging dance track, it presages the deliciously declarative stance of "
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" and shows Madonna moving from introspective to survivalist mode.
Professor
Maury Dean Maury Dean is an American musician, author and professor at Suffolk County Community College, whose book "The Rock Revolution" is in the Rock N' Roll Hall of Fame and the Smithsonian. Music Dean taught a "History of Rock N' Roll" course as well ...
wrote in his book ''Rock 'n' Roll Gold Rush: A Singles Un-Cyclopedia'', that the main appeal of "Express Yourself" lay in its teen appeal, although he understood that at its core, it was addressing a very important issue of female liberation. Kevin Phinney from ''
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'' commented that with "Express Yourself", Madonna struck out her "Material Girl" persona, there by demonstrating once more that no image of hers is concrete. Based on the lyrics of the song, Ken Blakely of '' Philadelphia Daily News'' declared the song as a rare example of good taste and good advice from ''Like a Prayer''. Andy Goldberg from ''
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'' was impressed with Madonna's vocals on the song, complimenting the soul influences. ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
''s J. D. Considine called "Express Yourself" an unabashed groove tune and felt that it seemed "smart and sassy, right down to Madonna's soul-style testimony on the intro: 'Come on, girls, do you believe in love?" Don McCleese from ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the ''Chicago T ...
'' declared the song as one of the highlights of the album, feeling that it would become anthemic. Sal Cinquemani from '' Slant Magazine'' while reviewing ''Like a Prayer'', announced "Express Yourself" as the "most soulful performance" of Madonna's career. He added that the song "turned Madonna's 'Material Girl' image on its head, denouncing material things for a little r-e-s-p-e-c-t."
Stephen Thomas Erlewine Stephen Thomas Erlewine (; born June 18, 1973) is an American music critic and senior editor for the online music database AllMusic. He is the author of many artist biographies and record reviews for AllMusic, as well as a freelance writer, occ ...
from
Allmusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
wrote that the song consisted of "deep funk" music.


Chart performance

In the United States, "Express Yourself" was the highest debuting single at number 41 on the ''Billboard'' Hot 100, for the issue dated June 3, 1989, and after four weeks reached the top-ten of the chart, at number six. It eventually peaked at number two, held at the runner-up spot for two weeks by the
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song, "
If You Don't Know Me by Now "If You Don't Know Me by Now" is a song written by Kenny Gamble and Leon Huff, and recorded by the Philadelphia soul musical group Harold Melvin & the Blue Notes. It became their first hit after being released as a single in September 1972, topp ...
" and the next week by
Martika Marta Marrero (born May 18, 1969), better known by her stage name Martika ( ), is an American pop singer and actress. She released two internationally successful albums in the late 1980s and early 1990s, which sold over four million copies wor ...
's "
Toy Soldiers A toy soldier is a miniature figurine that represents a soldier. The term applies to depictions of uniformed military personnel from all eras, and includes knights, cowboys, American Indians, pirates, samurai, and other subjects that involve ...
". "Express Yourself" was present for a total of 16 weeks on the Hot 100, and placed at number 55 on the year-end chart. The song reached the top of the
Dance Club Songs Dance Club Songs is a chart published weekly by '' Billboard'' magazine in the United States. It is a national look over of club disc jockeys to determine the most popular songs being played in nightclubs across the country. It was launched as t ...
chart of ''Billboard'', while on the
Hot Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
chart, it peaked outside the top-ten, at number 12. "Express Yourself" was certified
gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) in August 1989, for shipment of 500,000 copies of the single across United States. In Canada, the song debuted at number 82 on the ''RPM'' Singles Chart and reached the top in its ninth week. It was present on the chart for 17 weeks and was the eighth best-selling Canadian single for 1989. In Australia, "Express Yourself" debuted on the ARIA Singles Chart at number 36 on June 4, 1989. After five weeks, the song reached a peak of number five on the chart, staying there for one week, before descending the chart. It was present for a total of 19 weeks on the chart, and was certified Gold by the
Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing th ...
(ARIA) for shipment of 35,000 copies of the single. At the year-end charts of ARIA, "Express Yourself" was the 28th best-selling Australian single of 1989. In New Zealand, the song debuted at number five on the
RIANZ Singles Chart Recorded Music NZ (formerly the Recording Industry Association of New Zealand (RIANZ)) is a non-profit trade association of record producers, distributors and recording artists who sell recorded music in New Zealand. Membership of Recorded Mu ...
, and reaching a peak of number two after three weeks. It was present for a total of 12 weeks on the chart. "Express Yourself" was released in the United Kingdom on June 3, 1989, and entered the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
at number ten, moving to its peak of number five the next week. "Express Yourself" was the 85th best-selling song of 1989 in the UK, with the
British Phonographic Industry British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with ...
(BPI) certifying it silver, for shipment of 200,000 copies of the single. "Express Yourself" was Madonna's eighth number one single on the
European Hot 100 Singles The European Hot 100 Singles was compiled by '' Billboard'' and '' Music & Media'' magazine from March 1984 until December 2010. The chart was based on national singles sales charts in 17 European countries: Austria, Belgium (two charts separately ...
chart, reaching the top on July 1, 1989, and staying at number one for three weeks. In Belgium, "Express Yourself" debuted at number 16 on the
Ultratop Ultratop is an organization which generates and publishes the official record charts in Belgium. Ultratop is a non-profit organization, created on the initiative of the Belgian Entertainment Association (BEA), the Belgian member organization ...
chart on June 10, 1989, and reached a peak of number three. In the Netherlands, "Express Yourself" debuted at number 27 on the
Dutch Top 40 The Dutch Top 40 ( nl, Nederlandse Top 40) is a weekly music chart compiled by ''Stichting Nederlandse Top 40''. It started as a radio program titled "Veronica Top 40", on the offshore station Radio Veronica in 1965. It remained "The Veronica ...
, and reached a peak of five on July 1, 1989. The song reached a peak of number three in Germany, where it remained for two weeks, before spending a total of 18 weeks on the chart. On the
Swiss Singles Chart The Swiss Hitparade (german: link=no, Schweizer Hitparade) is Switzerland's main Record chart, music sales charts. The charts are a record of the highest-selling singles and albums in various genres in Switzerland. The Swiss charts include: * ...
, "Express Yourself" was one of the highest debuting song on the issued dated June 11, 1989. After seven weeks, the song reached the top of the chart for one week, becoming Madonna's third number-one single there.


Music video


Development

The music video was directed by David Fincher and filmed in April 1989, at
Culver Studios The Culver Studios is a movie studio in Culver City, California. Originally created by silent movie pioneer Thomas H. Ince, classics from Hollywood's Golden Age were filmed there. It is currently owned by Hackman Capital Partners, which completel ...
in
Culver City, California Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. Founded in 1917 as a "whites only" sundown town, it is now an ethnically diverse city with what was called the "third-most d ...
. It was produced by Gregg Fienberg, under
Propaganda Films Propaganda Films was an American music video and film production company founded in 1986 by producers Steve Golin and Sigurjón Sighvatsson and directors David Fincher, Nigel Dick, Dominic Sena and Greg Gold. By 1990, the company was prod ...
, with
editing Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, orga ...
by Scott Chestnut,
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...
by Mark Plummer, and Vance Lorenzini as the
production designer In film and television, the production designer is the individual responsible for the overall aesthetic of the story. The production design gives the viewers a sense of the time period, the plot location, and character actions and feelings. Wo ...
. "Express Yourself" music video was inspired by the
Fritz Lang Friedrich Christian Anton Lang (; December 5, 1890 – August 2, 1976), known as Fritz Lang, was an Austrian film director, screenwriter, and producer who worked in Germany and later the United States.Obituary ''Variety'', August 4, 1976, p. 6 ...
classic film ''
Metropolis A metropolis () is a large city or conurbation which is a significant economic, political, and cultural center for a country or region, and an important hub for regional or international connections, commerce, and communications. A big c ...
'' (1927), and featured an epigraph at the end of the video from the film: "Without the Heart, there can be no understanding between the hand and the mind". Two versions of the video exist using the
Shep Pettibone Robert "Shep" Pettibone (born 10 July 1959) is an American record producer, remixer, songwriter and club DJ, one of the most prolific of the 1980s. Career Shep Pettibone surfaced after his work with Arthur Baker on Afrika Bambaataa & the Jazz ...
remixes; one using the Local Mix and 7" Remix and the other using the Local Mix and Remix/Edit of the song. It had a total budget of $5 million ($ million in dollars), which made it the most expensive music video in history at the time it was made, and currently the third most expensive of all time. "Express Yourself" had its world-premiere on May 17, 1989, on MTV and was an MTV exclusive for three weeks, being aired every hour on the music channel. The concept of the video was to portray Madonna as a glamorous lady and chained masochist, with muscular men acting as her workers. In the end, she picks one of them—played by model
Cameron Alborzian Cameron Alborzian (born 26 February 1967), also known as Yogi Cameron, is an Iranian-born British retired supermodel and Ayurveda therapist. He had a successful career in the fashion industry around the world, both in publicity and runway even ...
—as her date. When Fincher explained this concept to Madonna, she was intrigued and decided to portray a masculine persona. She was dating actor
Warren Beatty Henry Warren Beatty (né Beaty; born March 30, 1937) is an American actor and filmmaker, whose career spans over six decades. He was nominated for 15 Academy Awards, including four for Best Actor, four for Best Picture, two for Best Director, ...
at that time, and asked him to play the part of a slave working at a factory; Beatty politely refused, saying later that "Madonna wanted the video as a show case of her sexual prowess, I never wanted to be a part of it." She then thought about ''Metropolis'' and of its scenes displaying factory workers and a city with tall skyscrapers. Fincher liked the concept and it became the main backdrop for the video. In ''Madonna 'Talking': Madonna in Her Own Words'', she commented about the development of the video.
This one I had the most amount of input. I oversaw everything—the building of the sets, everyone's costumes, I had meetings with make-up and hair and the cinematographer, everybody. Casting, finding the right cat—just every aspect. Kind of like making a little movie. We basically sat down and just threw out all every idea we could possibly conceive of and of all the things we wanted. All the imagery we wanted—and I had a few set ideas, for instance the cat and the idea of ''Metropolis''. I definitely wanted to have that influence, that look on all the men—the workers, diligently, methodically working away.
Madonna mentioned jokingly in a 1990
BBC Television BBC Television is a service of the BBC. The corporation has operated a public broadcast television service in the United Kingdom, under the terms of a royal charter, since 1927. It produced television programmes from its own studios from 193 ...
interview on the program '' Omnibus'', that the main theme of the video and the cat metaphor represented that "Pussy rules the world". She added that the idea of the cat licking the milk and then pour it over, was the director's. "It's great but believe me I fought him on that. I didn't want to do it. I thought it's just so over the top and silly and kind of cliched, an art student or a film student's kind of trick. I'm glad that I gave in to him."


Synopsis

The video opens with the view of a city populated with skyscrapers, intermingling railway lines and aero-crafts. Steam blows out of the funnels of a factory as big machines are shown. Madonna, wearing black lingerie, appears on the back of a statue of an angry looking swan, and utters the line: "Come on girls, do you believe in love?" This is followed by the chorus, showing the interiors of the factory where the workers slave at the machines, as rain pours incessantly on them. Amidst the smoke filled environment, the chiseled torso of the male workers are shown, as they strip off their shirts, with water splashing all around. Madonna is then shown in a light-green gown, holding a black cat in her lap, looking across the factory from her sitting room of her penthouse office. As she sings the first verse, the workers perform choreographed dance routine inside the factory. Madonna lies down on a sofa and the cat escapes from her lap, as her singing reaches the owner of the factory, through a series of speakers. He becomes nervous hearing her voice and looks down to find one of the workers staring up and looking for the source of the voice. With the beginning of the second verse, Madonna moves into her bedroom, wearing a very feminine lingerie looking outfit. She moves behind different white screens and dances in suggestive manner, her silhouette reflecting it from the other side of the screens. In the meantime the worker continues to think about Madonna's voice and dreams of her eyes amidst smokes. He then sees Madonna standing atop a long flight of stairs inside the factory, wearing a pinstripe suit and displaying a monocle glass. She dances on a platform, holding her crotch sometimes, and briefly tears open her jacket to expose her bra, as two men pull at levers beside the steps. In the meantime, the owner of the factory listens to live musicians in his room, with a remote control, as Madonna is shown lying naked on her bed, with one end of a chain attached to her neck, the other end going long down into the factory. As the owner leers at the musicians in the room, the worker is shown caressing Madonna's cat, while looking up expectantly towards her room. Perhaps the owner in a suit is Madonna's husband and she is trying to escape him. As the final verse of the song begins, a soaked Madonna, wearing the same black lingerie, like a stalking cat, is shown crawling on the floor among her furniture, like under the table with lightning flashing, along with a brief scene through a clear globe held up by 3 male statues, the scene interspersed with Madonna sitting on a sofa and smoking. The worker ultimately gets up from his steel bed and, carrying Madonna's cat, walks towards Madonna's room as she reaches for a bowl of milk, and licks it like a cat. She pours it over her shoulder and it reaches the worker's face, who travels up the building in an elevator, holding her cat, on a quest to return it. A boxing/wrestling match starts among the other workers of the factory, as a seemingly vulnerable Madonna, acting like a cat, is now shown sitting naked on her bed. The worker reaches her room, returns her cat, takes her into his arm, and makes love to her as the door closes behind them. The owner of the factory using the same monocle glass sees the empty position where the worker was and looks up at both the worker and Madonna, who are having sex. He seems to have lost control of the factory and Madonna with another man, but he doesn't mind. The video ends with a last shot of the city-line, with Madonna's eyes above the sky, and over the city which may show that she had control all along, and the epigraph on top of a series of gears. It ends with a quote, "Without the heart, there can be no understanding between the hand and the mind".


Reception and analysis

Authors Santiago Fouz-Hernández and Freya Jarman-Ivens commented that "the video portrayed the deconstructive gender-bending approach associated with free play and self-reflexivity of images in postmodernism." They had initially thought the video as a feminist approach to sexuality, leading them to say that "the video might also relate to several core political questions raised by feminism." However, they deduced that the scenes showing Madonna in a seductive manner and chained to her bed do not portray women in an empowering position, but emphasizes the fact that women can be in control because of their sexual prowess. Jarman-Ivens added that the epigraph establishes the status-quo, with a clear distinction of the body (workers, hand, labors) and the mind (elite, intellect capital). Unlike ''Metropolis'', where the line denoted the binary oppositions of the labor class against the elitist, in the video Madonna did not distinguish between the two. Jarman-Ivens noted that the video portrayed both men and women being looked at, actively or passively. The body and the hand are not separate there, instead the heart, hand and head are portrayed as a balance in everybody, male or female. Scholar Theodore Gracyk also noted of the initial portrayal of female sexuality in the video, in his book, ''I Wanna Be Me: Rock Music and the Politics of Identity'', and criticized the video for its portrayal of male domination. However, on close inspection, Gracyk came to the conclusion that "Express Yourself" was a smart move for Madonna, as it actually portrayed women in a much stronger position. Author John Evan Seery wrote in his book ''Political Theory for Mortals'', that "Madonna with her 'Express Yourself' video splicing together images of machines with images of sex,... represents the ultimate cyborg of late twentieth-century America." Allen Metz felt that the scenes of Madonna grabbing her crotch and dancing were reminiscent of "
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
's androgynous imitation of phallic masculinity." He went on to compliment the video for its gender-bending depiction. Michelle Gibson and Deborah Townsend Meem, authors of ''Femme/Butch'', commended the video for showing a shift in power between the sexes, declaring that "Madonna assertively claimed all possible gender space like
Marlene Dietrich Marie Magdalene "Marlene" DietrichBorn as Maria Magdalena, not Marie Magdalene, according to Dietrich's biography by her daughter, Maria Riva ; however Dietrich's biography by Charlotte Chandler cites "Marie Magdalene" as her birth name . (, ; ...
." Professor Carol Vernallis noted in her book, ''Experiencing Music Video'' that the diffused light around Madonna in the video was adopted to mimic the diffusion of sound and make the borders around Madonna appear soft, and her body spread outwards. In the book ''The 1980s'', authors Bob Batchelor and Scott Stoddart called "Express Yourself" as one of Madonna's most challenging videos. They noted the video for its "exploitation" of the male body and sexualizing them as an object of desire. The authors also added that the video "was a colorful homage to the term
gaze In critical theory, sociology, and psychoanalysis, the gaze (French ''le regard''), in the philosophical and figurative sense, is an individual's (or a group's) awareness and perception of other individuals, other groups, or oneself. The concept ...
, but Madonna is the bearer of it—not men." Batchelor explained that the scenes of Madonna performing alone in her room and atop the stairs suggested that she was the object of the gaze, however it seemed to them that she was mocking the movement of the men below. "She controls the mind of the men below, with a form of siren's song of female empowerment, signalling that the men do move in unison to her song", Stoddart concluded. Elizabeth Edwards, one of the authors of ''Visual Sense: A Cultural Reader'', explained that the shot of Madonna crawling on the floor, while another image of hers watches from a nearby sofa, illustrated the mutation that Madonna's image was undergoing. According to her, Madonna was acting out self-consciousness by "watching herself". She concluded by saying, "'Express Yourself' gives its viewers a whole new series of image references to traditional American gendered and sexual icons—male and female—and a whole new level of irony."
Shari Benstock Shari Gabrielson Goodmann (December 2, 1944-May 26, 2015), who published under the name Shari Benstock, was chairperson of the English department and associate dean for faculty affairs at the University of Miami and a feminist literary scholar.Suz ...
and Suzanne Ferriss, authors of ''On Fashion'', deconstructed the video for its display of the artificiality of images of gender. Sal Cinquemani from Slant Magazine reviewed the video in 2003, and commented that the video "is the embodiment of 'queer chic', a bombastic masterpiece that heralds Madonna's uncanny ability to use her consumer-driven image to code her feminist politics." In her book ''Culture and Power'', María José Coperiás Aguilar pointed out the video for its ''chaotic'' texture through the rapid editing of the multiple shots that constituted it. The sudden and continuous changes of camera angles, scenes and the distance and mood seemed to produce an "apparently incoherent combination of images that offered no stable anchor to provide the whole with a definitive interpretation", she added. Since
chaos Chaos or CHAOS may refer to: Arts, entertainment and media Fictional elements * Chaos (''Kinnikuman'') * Chaos (''Sailor Moon'') * Chaos (''Sesame Park'') * Chaos (''Warhammer'') * Chaos, in ''Fabula Nova Crystallis Final Fantasy'' * Cha ...
has traditionally been associated with the female
ontogenetic Ontogeny (also ontogenesis) is the origination and development of an organism (both physical and psychological, e.g., moral development), usually from the time of fertilization of the egg to adult. The term can also be used to refer to the st ...
principle as opposed to male principle of order, the video in turn came to be associated with duality between order/chaos, male/female, good/evil, light/dark etc. Aguilar also drew parallel between ''Metropolis'' and the music video. Madonna borrowed different phallic symbolism from the film, including the smoke-billowing chimneys, the tall skyscrapers and the oppressive environment of industrial work. However, unlike ''Metropolis'' which portrayed repression of a rebellious
proletariat The proletariat (; ) is the social class of wage-earners, those members of a society whose only possession of significant economic value is their labour power (their capacity to work). A member of such a class is a proletarian. Marxist philo ...
, the chaotic nature of "Express Yourself" video showed freedom instead. Caryn James from ''The New York Times'' added that "asked about the video, adonnamade a distinction that any honest feminist would respect, however politically incorrect it may seem. 'I have chained myself', she said. 'There wasn't a man that put that chain on me.' You don't have to buy Madonna's next loopy bit of symbolism—'I was chained to my desires'—to believe the feminist subtext she finds in the video. 'I do everything by my own volition. I'm in charge, O.K.' Madonna in chains, though, is far removed from those unfortunate women who don't know that they have options." Madonna also complained about the feminist criticisms of her "crotch-grabbing", saying that "if male singers like
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
can get away with it, why can't women?" Theorist
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
further asserted that the video was a feminist critique of male fighting and brutality, with images of the male workers engaged in a boxing match at the end. According to him, Madonna deliberately appropriated traditional feminine images in the beginning of the video, but contrasted them with her "crotch-hugging" male poses near the end, and discordant images of women assuming the male position. As feminist author Susan Bordo pointed out, "it is the postmodern nature of the video that has most entranced academic critics, and its various ways of constituting identities that refuse stability, that remain fluid, that resist definition." At the 1989 MTV Video Music Awards, "Express Yourself" was nominated in the categories of
Best Female Video The MTV Video Music Award for Best Female Video is one of the original general awards that has been handed out every year since the first annual MTV Video Music Awards in 1984. In 2007, however, the award was briefly renamed Female Artist of the Y ...
, Best Editing, Best Cinematography, Best Direction and Best Art Direction, winning the last three categories. '' Billboard'' also honored the video as the Best Music Video of the year, at their Music Video Awards for 1989. The music video of "Express Yourself" is ranked at number one on Slant Magazine's "100 Greatest Music Videos". It is also placed at number ten on both ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
s "The 100 Top Music Videos" and MTV's "100 Greatest Videos Ever Made", as well as number three on
MuchMusic Much (an abbreviation for its full name MuchMusic) is a Canadian English language specialty channel owned by BCE Inc. through its Bell Media subsidiary that airs programming aimed at teenagers and young adults. MuchMusic launched on August 31 ...
's list of "Top 100 Videos of The Century". David Dale from ''
The Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily compact newspaper published in Sydney, New South Wales, Australia, and owned by Nine. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuously published newspaper ...
'' listed it as one of the Most Influential Videos of All Time, at number 18. ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine listed it at number eight on their countdown of The 30-All Time Best Music Videos.


Live performances

Madonna's first live performance of "Express Yourself" was at the 1989 MTV Video Music Awards. She started the performance by descending from a flight of stairs, wearing a pin-striped suit and a monocle. Later she removed the coat to reveal her bustier, and together with her backup singers
Niki Haris Niki Haris (born April 17, 1962) is an American singer and dancer of pop, R&B, dance music and jazz, perhaps best known for having been one of Madonna's backing vocalists from 1987 to 2001, and as being the guest lead vocalist on various Snap! s ...
and
Donna De Lory Donna De Lory is an American singer, dancer and songwriter. Part of a musical family, De Lory has been performing since a young age. Her voice can be heard on albums by Carly Simon, Ray Parker Jr., Kim Carnes, Santana, Martika, Laura Braniga ...
, performed a dance routine called
voguing Vogue, or voguing, is a highly stylized, modern house dance originating in the late 1980s that evolved out of the Harlem ballroom scene of the 1960s. It gained mainstream exposure when it was featured in Madonna's song and video "Vogue" (1990) ...
. Ian Inglis, author of ''Performance and Popular Music: History, Place and Time'' noted that the historical importance of Madonna's performance at the Video Music Awards was due to the televisual venue. Inglis explained that since Madonna's performance was striking primarily as a high-energy, provocatively choreographed, dance production number, it went on to highlight the 'TV' part of MTV, and in a way heralded her and the network as a cultural arbiter. Madonna included the song in the
set list A set list, or setlist, is typically a handwritten or printed document created as an ordered list of songs, jokes, stories and other elements an artist intends to present during a specific performance. A setlist can be made of nearly any materi ...
of her
Blond Ambition World Tour The Blond Ambition World Tour (billed as Blond Ambition World Tour 90) was the third concert tour by American singer Madonna. It supported her fourth studio album '' Like a Prayer'' (1989), and the soundtrack album to the 1990 film ''Dick Tracy ...
in 1990, which featured a version based on the Non-Stop Express remix of the song and included lyrics from " Everybody" during the introduction. The set was inspired by ''Metropolis'' and the themes were taken from the factory seen in the music video. It included a number of funnels billowing smoke, steel piping, cables hanging above and a flight of stairs in the middle. As the show started, the set was hurled onstage and Madonna's male dancers, with bare torso, appeared behind the steel structures. They did a choreographed routine on the stage, and towards the end Madonna appeared atop the flight of stairs. She was dressed in a pin-striped suit with holes cut in it, so that her brassiere pocked out of them. Underneath she wore a peach colored corset with a pointed conical bra, designed by
Jean Paul Gaultier Jean Paul Gaultier (; born 24 April 1952) is a French haute couture and prêt-à-porter fashion designer. He is described as an "enfant terrible" of the fashion industry and is known for his unconventional designs with motifs including corset ...
. She also held a monocle in her hand. Accompanied by her two female dancers dressed in a similar attire, Madonna did a straightforward vocal rendition of the track, and an elaborate choreography, which included voguing, humping, simulated masturbation and momentary storage of the performers' microphone inside their bras. At one point Madonna opened the suit, to reveal the corset with the bra, and tassels hanging from its sides. Two different performances were taped and released on video, the ''Blond Ambition – Japan Tour 90'', taped in
Yokohama is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of To ...
, Japan, on April 27, 1990, and the '' Live! – Blond Ambition World Tour 90'', taped in
Nice Nice ( , ; Niçard: , classical norm, or , nonstandard, ; it, Nizza ; lij, Nissa; grc, Νίκαια; la, Nicaea) is the prefecture of the Alpes-Maritimes department in France. The Nice agglomeration extends far beyond the administrative c ...
, France, on August 5, 1990. It was also one of the performances included in the documentary, '' Madonna: Truth or Dare'' (1990). She also performed a
disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
-styled version of the song during
The Girlie Show World Tour The Girlie Show was the fourth concert tour by American singer and songwriter Madonna, in support of her fifth studio album, '' Erotica'' (1992). In October 1992, Madonna simultaneously released ''Erotica'' and the coffee table book ''Sex''. Th ...
in 1993. The stage was decked in
Mylar BoPET (biaxially-oriented polyethylene terephthalate) is a polyester film made from stretched polyethylene terephthalate (PET) and is used for its high tensile strength, chemical and dimensional stability, transparency, reflectivity, gas and a ...
curtains and glittering
disco ball A disco ball (also known as a mirror ball or glitter ball) is a roughly sphere, spherical object that reflects light directed at it in many directions, producing a complex display. Its surface consists of hundreds or thousands of facets, nearl ...
s. The performance began with a distorted voice claiming "I'm gonna take you to a place you've never been before". Afterwards, Madonna descended from the ceiling on a giant disco ball, wearing a blond
afro The afro is a hair type created by natural growth of kinky hair, or specifically styled with chemical curling products by individuals with naturally curly or straight hair.Garland, Phyl"Is The Afro On Its Way Out?" ''Ebony'', February 1973. ...
wig, 1970's style halters and royal blue bell-bottom pants. Then her two back-up dancers appeared on the stage and the three women started singing the song together. The end of the performance was connected to the next song, "
Deeper and Deeper "Deeper and Deeper" is a song by American singer Madonna from her fifth studio album, '' Erotica'' (1992). It was written and produced by both Madonna and Shep Pettibone, with additional writing from Anthony Shimkin. In Australia and most Eur ...
". According to Guilbert, Madonna was inspired by actress
Marlene Dietrich Marie Magdalene "Marlene" DietrichBorn as Maria Magdalena, not Marie Magdalene, according to Dietrich's biography by her daughter, Maria Riva ; however Dietrich's biography by Charlotte Chandler cites "Marie Magdalene" as her birth name . (, ; ...
in the 1932 film ''
Blonde Venus ''Blonde Venus'' is a 1932 American pre-Code drama film starring Marlene Dietrich, Herbert Marshall and Cary Grant. It was produced and directed by Josef von Sternberg from a screenplay by Jules Furthman and S. K. Lauren, adapted from a story b ...
'' for the performance. It was included on '' The Girlie Show: Live Down Under'' home video release, recorded on November 19, 1993, at Sydney, Australia. "Express Yourself" was included in the military segment of the
Re-Invention World Tour The Re-Invention World Tour (billed as Re-Invention World Tour 2004) was the sixth concert tour by American singer-songwriter Madonna, in support of her ninth studio album ''American Life'' (2003). The tour began on May 24, 2004, in Inglewood a ...
in 2004, with the opening line altered to "Come on boys!". She and her dancers were dressed in military gear and performed a rifle choreography, with Madonna acting as a sergeant. As Drew Sterwald from '' News Press'' noted, the song in its military version was talking about both personal love, as well as patriotic love.
Jon Pareles Jon Pareles (born October 25, 1953) is an American journalist who is the chief popular music critic in the arts section of ''The New York Times''.The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' commented that the song was contravened as cynical, when Madonna sang the line, "What you need is a big, strong hand/To lift you to your higher ground", and raised a rifle above her head. Author Dirk Timmerman pointed out that "in the context of the show, with ar-inducedperformances like '
American Life ''American Life'' is the ninth studio album by American singer Madonna. It was released on April 21, 2003, by Maverick and Warner Bros. Records. The album, produced by the singer and Mirwais Ahmadzaï, features references to many parts of Am ...
' and '
Imagine Imagine may refer to: * Imagination Music Albums * ''Imagine'' (Armin van Buuren album), 2008 * ''Imagine'' (Eva Cassidy album), 2002 * ''Imagine'' (Janice Vidal album), 2012 * ''Imagine'' (John Lennon album), 1971 ** ''Imagine: John Lennon' ...
', it added to the anti-war message of the tour." In 2008, during the
Sticky & Sweet Tour The Sticky & Sweet Tour was the eighth concert tour by American singer Madonna, to promote her eleventh studio album, ''Hard Candy (Madonna album), Hard Candy'' (2008). It was Madonna's first major venture under a new ten-year 360 deal with Liv ...
, she performed "Express Yourself" as the request song in some of her shows, including the show at
Madison Square Garden Madison Square Garden, colloquially known as The Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd Street, above Pennsylva ...
in New York. In 2012, she performed an excerpt of the song at the Super Bowl XLVI Halftime Show with Cee Lo Green and a large marching band. That same year, "Express Yourself" was included on
The MDNA Tour The MDNA Tour was the ninth concert tour by American singer Madonna, launched in support of her twelfth studio album, '' MDNA'' (2012). Comprising 88 shows, the tour began on May 31, 2012, in Tel Aviv's Ramat Gan Stadium and concluded in Cór ...
where it was given a
majorette A majorette is a baton twirler whose twirling performance is often accompanied by dance, movement, or gymnastics; they are primarily associated with marching bands during parades. Majorettes can also spin knives, fire knives, flags, light-up ...
theme and was the opening song of the show's second segment titled ''Prophecy'', where a mix of joyful songs that "bring people together" were performed. Madonna appeared onstage and sang the song dressed in a white majorette uniform with ruby-red stripes and knee-high white boots designed by
Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Paris, France. History Miu Miu was established in 1992 by Miuccia Prada. The name ...
and twirled a baton; her female back-up dancers wore similar costumes in red . Halfway through the song, Madonna sang the chorus of
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
's " Born This Way", as the chord progression and melody of "Born This Way" was heavily compared to that of "Express Yourself" upon its release, many speculated that Madonna was "dissing" Gaga and the song. Towards the end of the performance Madonna also sang the chorus of her own song "She's Not Me" from her eleventh studio album ''
Hard Candy A hard candy (American English), or boiled sweet (British English), is a sugar candy prepared from one or more sugar-based syrups that is heated to a temperature of 160 °C (320 °F) to make candy. Among the many hard candy varieti ...
'' (2008). Critics were positive towards the performance, Melissa Ruggieri from ''Access Atlanta'' felt that by singing the chorus of Lady Gaga's "Born This Way" while performing "Express Yourself", Madonna was "proving how it swipes the same melody line, then twisted the knife in that perfectly Madonna way by adding the chorus of her own 'She's Not Me'". The performance was included in the live album '' MDNA World Tour'' released on September 6, 2013 but the "Born This Way" sample was not credited in the album's liner notes. Four years later, Madonna sang "Express Yourself" on her Madonna: Tears of a Clown show at a benefit gala on December 2, 2016 at Miami Beach's Faena Forum. The concert was held along with an accompanying art auction and dinner, to benefit Madonna's
Raising Malawi Raising Malawi is a charity non-profit organization that was founded by Madonna and Michael Berg in 2006. It is dedicated to helping with the extreme poverty and hardship endured by Malawi's one million orphans, primarily through health and edu ...
foundation to support their projects like the Mercy James Pediatric Surgery Hospital in Malawi, as well as art and education initiatives for impoverished children in the country. On November 7, 2016, Madonna performed the song as part of an impromptu acoustic concert at
Washington Square Park Washington Square Park is a public park in the Greenwich Village neighborhood of Lower Manhattan, New York City. One of the best known of New York City's public parks, it is an icon as well as a meeting place and center for cultural activity. ...
in support of Hillary Clinton's presidential campaign. During the 2019–20
Madame X Tour The Madame X Tour was the eleventh concert tour by American singer Madonna, in support of her fourteenth studio album, ''Madame X'' (2019). It began on September 17, 2019, at New York City's BAM Howard Gilman Opera House, and ended on March 8, ...
, Madonna sang portions of the song
a capella ''A cappella'' (, also , ; ) music is a performance by a singer or a singing group without instrumental accompaniment, or a piece intended to be performed in this way. The term ''a cappella'' was originally intended to differentiate between Rena ...
along with three of her children, Stella, Estere and Mercy James.


Cover versions and usage in media

Kelly Clarkson Kelly Brianne Clarkson (born April 24, 1982) is an American singer, songwriter, author, and television personality. She rose to fame after winning the first season of ''American Idol'' in 2002, which earned her a record deal with RCA. Her debu ...
performed "Express Yourself" on her first audition for the first season of singing television series ''
American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to Ap ...
''. She went on to win the competition and built a successful music career. The 1999 compilation album, ''Virgin Voices: A Tribute To Madonna, Vol. 1'', features a cover version by
Information Society An information society is a society where the usage, creation, distribution, manipulation and integration of information is a significant activity. Its main drivers are information and communication technologies, which have resulted in rapid inf ...
. In 2010, the female leads of the
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...
TV show ''
Glee Glee means delight, a form of happiness. Glee may also refer to: * Glee (music), a type of English choral music * ''Glee'' (TV series), an American musical comedy-drama TV series, and related media created by Ryan Murphy * ''Glee'' (Bran Van 30 ...
'' performed the song in the episode titled "
The Power of Madonna "The Power of Madonna" is the fifteenth episode of the American television series '' Glee''. The episode premiered on the Fox network on April 20, 2010. When cheerleading coach Sue Sylvester (Jane Lynch) demands that Madonna's music be played o ...
". When the fictional character
Will Schuester William Michael Schuester, often referred to as Mr. Schue, is a fictional teacher character and one of the two main Protagonist, protagonists from the Fox Broadcasting Company, Fox musical film, musical comedy-drama series ''Glee (TV series), Gl ...
observes a cheer leading group in the episode performing a routine with stilts to Madonna's "
Ray of Light ''Ray of Light'' is the seventh studio album by American singer-songwriter Madonna, released in early 1998 by Maverick Records. A stylistic and aesthetical departure from her previous work, ''Ray of Light'' is an electronica and techno-pop reco ...
", he is inspired to set a Madonna-themed assignment for the members of the fictional
Glee club A glee club in the United States is a musical group or choir group, historically of male voices but also of female or mixed voices, which traditionally specializes in the singing of short songs by trios or quartets. In the late 19th century it w ...
, New Directions. To this, the female members of the club perform "Express Yourself", much to the uneasiness of the male members. This version was released on the soundtrack album '' Glee: The Music, The Power of Madonna'', and reached number 132 on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
. Nearly 30 years after the "Like a Prayer" controversy, "Express Yourself" was featured in a
Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi wa ...
commercial for
Super Bowl 50 Super Bowl 50 was an American football game to determine the champion of the National Football League (NFL) for the 2015 season. The American Football Conference (AFC) champion Denver Broncos defeated the National Football Conference (NFC) cha ...
. Chad Stubbs, the VP marketing of Pepsi, explained the song choice, "It was within that album and era that we had worked with Madonna before." The song was performed by the cast of the romantic comedy '' Isn't It Romantic'' (2019) as the closing number for the film.


Legacy

"Express Yourself" is noted both for its song and its accompanying music video, both of which are considered feminist odes to freedom. María José Coperiás Aguilar opined that the release of the song was in context of the anti-feminist or the "backlash" ideology dominant in the U.S., since the rise of the "
New Right New Right is a term for various right-wing political groups or policies in different countries during different periods. One prominent usage was to describe the emergence of certain Eastern European parties after the collapse of the Soviet Uni ...
" in the 1980s and the government of
Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
and
George H. W. Bush George Herbert Walker BushSince around 2000, he has been usually called George H. W. Bush, Bush Senior, Bush 41 or Bush the Elder to distinguish him from his eldest son, George W. Bush, who served as the 43rd president from 2001 to 2009; pr ...
. Aguilar went on to explain that the 1980s and the 1990s were characterized by a conservative reaction against the "excesses" of the 1960s and 70s. This reaction was channeled mainly by the media's strong attacks against feminism, generally describing activists as "tortured people with hairy legs", "radical, bitter, man-hating, separatist and lesbian", accompanied by messages advocating a feminization of women that turned them into beautiful ornamental objects, and tended to increase the cultural differences between the sexes. "Express Yourself" appeared as a refutation of some of these reactionary premises. The title, Aguilar noted, seemed to raise the question of the urgency of a feminine voice to develop and emerge—a concern that recalled the tradition of French feminists like
Hélène Cixous Hélène Cixous (; ; born 5 June 1937) is a French writer, playwright and literary critic. She is known for her experimental writing style and great versatility as a writer and thinker, her work dealing with multiple genres: theater, literary a ...
and Luce Irigaray. "Express Yourself" has also influenced numerous music artists. Spice Girls member Melanie C said "Madonna was doing the
girl power Girl power is a slogan that encourages and celebrates women's empowerment, independence, confidence and strength. The slogan's invention is credited to the US punk band Bikini Kill, who published a zine called ''Bikini Kill #2: Girl Power'' i ...
thing a long time before the Spice Girls... 'Express Yourself' is one of the routines that I know and I used to really like doing that one because it is where she shows her bra and holds her crotch." In 2010, singer
Christina Aguilera Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...
paid tribute to "Express Yourself" with the music video of her single, "
Not Myself Tonight "Not Myself Tonight" is a song by American singer Christina Aguilera for her sixth studio album ''Bionic (Christina Aguilera album), Bionic'' (2010). It was released by RCA Records as the lead single from the album on April 2, 2010. Produced by ...
". She commented "One of my favorite videos ever is 'Express Yourself' by Madonna which came across as really strong and empowering which I always try to incorporate through my expression of sexuality... I love the direct reference I made to Madonna with the eye glass moment and the smoke and stairs. I was paying tribute to a very strong woman who has paved the way before." James Montgomery from MTV deemed "Express Yourself" as the primary influence of Aguilera's video with scenes like Aguilera displaying a monocle, standing atop a flight of stairs and crawling across the floor while pouring a black liquid over herself. Similarities were also noted between "Express Yourself" and singer
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
's 2011 single " Born This Way" both in subject matter and composition. "I certainly think
aga Aga or AGA may refer to: Business * Architectural Glass and Aluminum (AGA), a glazing contractor, established in 1970 * AGA (automobile), ''Autogen Gasaccumulator AG'', 1920s German car company *AGA AB, ''Aktiebolaget Svenska Gasaccumulator'', a ...
references me a lot in her work," Madonna said in the ABC interview. "And sometimes I think it's amusing and flattering and well-done. When I heard Born This Way'on the radio ... I said, 'that sounds very familiar." Gaga herself addressed the comparisons on ''
The Tonight Show with Jay Leno ''The Tonight Show with Jay Leno'' is an American late-night talk show hosted by Jay Leno that first aired from May 25, 1992, to May 29, 2009. It resumed production on March 1, 2010 and ended on February 6, 2014. The fourth incarnation of the ...
'', explaining that she had received an e-mail from Madonna's representatives, who had mentioned their support for "Born This Way".
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
later reported that Madonna's representatives denied sending any approval.
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
also note a "striking similarity" between "Express Yourself" and
Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter and actress. She is the highest-selling female Australian artist of all time, having sold over 80 million records worldwide. She has been recognised for reinve ...
's 1991 single "
What Do I Have to Do "What Do I Have to Do" is a song performed by Australian singer-songwriter Kylie Minogue from her third studio album, '' Rhythm of Love'' (1990). The song was written and produced by Stock, Aitken & Waterman. Originally, the song was planned ...
", writing that "Kylie Minogue has always displayed a strong Madonna influence—something she's readily admitted to in interviews."


Track listing and formats

*US 7" single #"Express Yourself" (7" Remix) – 4:30 #" The Look of Love" (Album Version) – 4:00 *US 12" single #"Express Yourself" (Non-Stop Express Mix) – 7:57 #"Express Yourself" (Stop & Go Dubs) – 10:49 #"Express Yourself" (Local Mix) – 6:26 #"The Look of Love" (Album Version) – 4:00 *UK 3" CD single #"Express Yourself" (Non-Stop Express Mix) – 7:57 #"Express Yourself" (Stop & Go Dubs) – 10:49 *German 12" Maxi-Single #"Express Yourself" (Non-Stop Express Mix) – 7:57 #"Express Yourself" (Stop & Go Dubs) – 10:49 *Japanese 3" CD Single #"Express Yourself" (Album Version) – 4:37 #"The Look of Love" (Album Version) – 4:00 *Japanese CD Mini-Album #" Like a Prayer" (12" Dance Mix) – 7:50 #"Like a Prayer" (12" Extended Mix) – 7:21 #"Like a Prayer" (Churchapella) – 6:05 #"Like a Prayer" (12" Club Version) – 6:35 #"Like a Prayer" (7" Remix Edit) – 5:41 #"Express Yourself" (Non-Stop Express Mix) – 7:57 #"Express Yourself" (Stop & Go Dubs) – 10:49 #"Express Yourself" (Local Mix) – 6:26 *Digital single #"Express Yourself" (7" Remix) – 4:30 #"Express Yourself" (Remix / Edit) – 5:04 #"Express Yourself" (Non-Stop Express Mix) – 7:57 #"Express Yourself" (Stop & Go Dubs) – 10:49 #"Express Yourself" (Local Mix) – 6:26


Credits and personnel

* Madonna – songwriter, producer, vocals * Stephen Bray – songwriter, producer, arranger *Bob Rosa – engineering * Fred McFarlane – programming *Bob Ludwig – mastering *Bill Bottrell – mixing *
Shep Pettibone Robert "Shep" Pettibone (born 10 July 1959) is an American record producer, remixer, songwriter and club DJ, one of the most prolific of the 1980s. Career Shep Pettibone surfaced after his work with Arthur Baker on Afrika Bambaataa & the Jazz ...
– arranger, remixer *
Herb Ritts Herbert Ritts Jr. (August 13, 1952December 26, 2002) was an American fashion photographer and director known for his photographs of celebrities, models, and other cultural figures throughout the 1980s and 1990s. His work concentrated on black ...
– cover art, photographer *Kama Logan – typography *Jeri Heiden – cover art designer Credits and personnel adapted from ''Like a Prayer'' album liner notes.


Charts


Weekly charts


Year-end charts


Certifications


See also

* List of number-one singles of 1989 (Canada) * List of ''RPM'' number-one dance singles of 1989 (Canada) *
List of European number-one hits of 1989 This is a list of the European ''Music & Media'' magazine's European Hot 100 Singles and European Top 100 Albums number-ones of 1989. List of number-ones See also *1989 in music This is a list of notable events in music that took place ...
*
List of most expensive music videos This article lists the most expensive music videos ever made, with costs of $500,000 or more. David Bowie's video for the 1981 single " Ashes to Ashes" was the first music video to exceed this sum. Janet Jackson leads with six videos on the lis ...
*
List of number-one singles of the 1980s (Switzerland) This is a list of singles that reached number one on the Swiss Hitparade during the 1980s. Number-one singles See also *1980s in music References {{SwissNumber1s Number-one singles Switzerland 1980s File:1980s replacement montage02.PN ...
* List of ''Billboard'' number-one dance singles of 1989 (US) * List of ''Cash Box'' Top 100 number-one singles of 1989


References


Bibliography

* * * * * * * * * * * * * * * * * * * * * * * * * {{Good article 1989 singles 1989 songs Cashbox number-one singles European Hot 100 Singles number-one singles Funk songs Madonna songs MTV Video Music Award for Best Direction Music videos directed by David Fincher Number-one singles in Italy Number-one singles in Switzerland RPM Top Singles number-one singles Sire Records singles Songs with feminist themes Songs written by Stephen Bray Songs written by Madonna Song recordings produced by Madonna Song recordings produced by Stephen Bray Warner Records singles Works based on Metropolis (1927 film) Music videos shot in the United States LGBT-related songs